Agency: Bitmama
My Role: Art Direction, Design, UX
Year: 2017

Restyling proposal for Feltrinelli – one of the biggest Italian book store. In order to provide a fresh look&feel to the website I’ve designed an audacious graphical palette that is immediately identifying the brand and giving modern and dynamic format, thanks to the use of a bright purple color in the gradient together with traditional red of Feltrinelli and of well-structured composition grid, allowing to hierarchize the information and guaranteeing the best user experience.